Market analytics, valuations, and demand figures are model-based estimates derived from publicly available auction data. Not financial advice — verify with a qualified appraiser before any sale or insurance decision.
MARKET SENTIMENT
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+0.0% 12-month momentum
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BRAND SUPPLY VS DEMAND
Supply vs demand by brand
Ranked by real demand index across tracked reference numbers
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Annual Report
2025 Year End Summary
Top Performers
Ranked by 12-month price trend
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Top Models by Total Sales
2025 Summary
Rolex Datejust
$1.27B
Rolex Daytona
$1.26B
AP Royal Oak
$936M
Patek Nautilus
$808M
Rolex Day-Date
$691M
Rolex Submariner
$593M
Rolex GMT-Master II
$546M
AP Royal Oak Offshore
$355M
Patek Aquanaut
$337M
Patek Perpetual Cal.
$257M
Top Material
2025 Summary
Carbon Fiber
+71%
Ceramic
+69%
Rose Gold & Steel
+65%
White Gold
+50%
Rose Gold
+46%
Leaderboard
2025 Year End Summary
2025 Annual
#
Brand
Total Sales
YoY %
Turnover
Volume YoY
Price Δ
Days
1
Rolex
$5.67B
+35.44%
65.66%
+27.18%
+5.68%
41d
2
Patek Philippe
$2.24B
+40.89%
62.68%
+37.57%
+7.27%
61d
3
Audemars Piguet
$1.56B
+60.77%
61.27%
+64.37%
+1.78%
77d
4
Omega
$697M
+21.89%
70.63%
+25.84%
+8.58%
41d
5
Richard Mille
$672M
+67.06%
48.28%
+59.33%
+8.22%
70d
6
Cartier
$524M
+42.89%
71.07%
+34.01%
+6.52%
40d
7
Breitling
$314M
+27.38%
67.00%
+25.00%
+3.08%
56d
8
Vacheron
$268M
+70.30%
67.04%
+54.43%
+5.08%
42d
9
IWC
$254M
+36.44%
67.51%
+33.61%
-0.08%
52d
10
Hublot
$241M
-2.63%
53.01%
+25.03%
-1.72%
95d
Top References by Total Sales· 2025 Summary
1
Rolex
Daytona
116520
$54M USD
2
Rolex
Submariner
116610LV
$52M USD
3
Patek Philippe
Nautilus
5712/1A-001
$50M USD
4
Rolex
Daytona
116500LN-0001
$50M USD
5
Rolex
GMT-Master II
126710BLRO-0001
$43M USD
6
Rolex
GMT-Master II
126710BLNR-0002
$43M USD
7
Audemars Piguet
Royal Oak
15500ST.OO.1220ST.01
$38M USD
8
Patek Philippe
Aquanaut
5167A-001
$35M USD
* Year-end figures are model-based estimates aggregated from public secondary market auction data (2025). Not financial advice.
